Critical? Probably not, because for most B2C email lists will contain 50-70% yahoo email addresses. That is your big buffalo, if it's not rendering at yahoo? then you need to fix that. Yes, that would be critical.
The mobile devices still have people scratching and banging their heads against the wall.
Here is an example of a critical flaw in sending an email. Only send the email in HTML. It does not render well for quite a few people, including the elusive mobile folks. See the results from Mountain Dew's campaign.
The Bad:
Blackberry.
The REAL Bad:
Plain Text.
The VERY VERY BAD:
Yahoo.
What it's supposed to like:
I don't mean to pick on just 1 email.
Let's look at Dell's recent email too?
DELL RESULTS: click here
VERY VERY VERY BAD:
One of the image link goes to a 404 page can not be found.
http://www.img.deliverynet/cm50content/2438/29898/titulo.jpg
Kinda bad:
Windows Mobile
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