http://www.youtube.com/watch?v=OhoZYbZxRj0
When email marketing you should probably consider email authentication. There are 4 basic authentication methods for email: SPF, Sender ID, DKIM and Domain Keys. Which one is right for you? Email authentication helps prevent spoofing, and is more and more prevalent in the email space. If you are an email marketer then get used to the lingo.
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