Advertiser's Biggest Mistakes

Number Uno,

Tracking links can't handle performance.

!Y Requests for Inboxing

Hello Submitter,

Thank you for writing to Yahoo! Mail.

While we cannot fully exempt your mail server from our SpamGuard technology, we have, however, made appropriate changes to this IP address in our database. This should help with delivering mail to the appropriate Yahoo! folders. Let us know, if we can be any further assistance.

Please be aware that Yahoo! Mail users are able to set their own preferences for the manner in which they receive your mailings. If the recipients of your messages want to ensure they receive your emails in their Inbox, you may want to ask them to set up a filter in Yahoo! Mail specifically for your emails or have them add your email address(es) to their Yahoo! Address Book.

Please refer to the help page below for more information on our recommended best practices for bulk mailers:

http://help.yahoo.com/l/us/yahoo/mail/postmaster/basics/index.html

If you significantly change your policies, please feel free to contact us again to submit a questionnaire in 6 months, and we will reevaluate your answers and mailing practices at that time.

For assistance with delivery issues to Yahoo! Mail, please visit:

http://help.yahoo.com/l/us/yahoo/mail/postmaster/

Please let us know if you still need assistance, so we may assist you further.

Your patience during this period is greatly appreciated.

Thank you again for contacting Yahoo! Mail.

Regards,

Frank

Yahoo! Customer Care

12345634

For assistance with all Yahoo! services please visit:

http://help.yahoo.com/

top 9 things to do in email marketing.

1. Keep it simple. There should be two call to actions at the most. Most of the time there are too many calls to action. For example: There are two that offer hotel reservations, four social networking options, one phone number to call, one offer to see a show at the resort, and one to join a loyalty rewards program. That makes for a total of nine. 2 should be the MAX.

2. Optimize your images for email- Make sure the images you send through email are formatted (size, file size, file format) so they don't clog up the recipient's inbox. Here is a good article on how to properly format your images for your website and email.

3. Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

4. Distribute newsletters at least once every quarter.

5. Branding. Remember, not all the time is the goal of an email to sell your product on the spot. The goal most of the time is awareness, it is to get the decision-maker to respond.

6. Newsletters should be educational and non promotional. This means no selling. There should be a call to action in the byline with a simple statement like “Call Dave Lorenzo for more information on law firm marketing: 888.

7. Make it clear who the email is from. In my emails, for example, they always start with [Mike Miller]. Because then as soon as people see this they know it's from me. Now, not to toot my own horn here, but my readers love my emails in the main (I know this because they tell me). And that's the key to email marketing anyway -- writing interesting and informative emails people actually want to read. So by adding my name there, even if the rest of my email subject line is below par, my name alone is enough to get many people to open the email.

8. Never send more than once every 72 hours.

9. Move the call to action to the top of the email. Most all direct marketing experts agree that a call to action should be at the very top of your emails — “above the fold” in direct marketing terms.

AOL ignored.

If you think you're really clever and log into your aol account and try and fool AOL, you have another thing coming.

I know what you're thinking, I'll just send a junk load of messages and mark them all not spam and or click all the messages and mark them as read.

AOL is smarter than that - AOL thinks you just want to ignore them.

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Status for 'Re: Re: Meeting tomorrow':
redacted@aol.com ignored

Status for 'Re: Re: Meeting tomorrow':
redacted@aol.com ignored

Status for 'Learn and Speak another L...':
redacted@aol.com read Fri, Nov 4, 2011 1:34 am

Status for 'Re: Fwd: Re: Re: Fwd: Re:...':
redacted@aol.com read Fri, Nov 4, 2011 1:35 am

Status for 'Re: Fwd: Re: Re: Fwd: Re:...':
redacted@aol.com read Fri, Nov 4, 2011 1:39 am
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Adding IPs it's simple!

Two commands:

$ /sbin/ifconfig eth0:0 192.168.0.4
$ /sbin/route add -host 192.168.0.4 dev eth0:0

(replace that IP with the one you'd like to add)
This change will no longer be in effect after rebooting. Therefor you must add the two commands to the bottom of your /etc/rc.local file. Your NIC should now be listening and responding on both this and the original IP address found in /etc/sysconfig/network-scripts/ifcfg-eth0

If you want to add add more than one additional IP address, continue like this:

$ /sbin/ifconfig eth0:0 192.168.0.4
$ /sbin/ifconfig eth0:1 192.168.0.5
$ /sbin/ifconfig eth0:2 192.168.0.6
$ /sbin/route add -host 192.168.0.4 dev eth0:0
$ /sbin/route add -host 192.168.0.5 dev eth0:1
$ /sbin/route add -host 192.168.0.6 dev eth0:2

Verizon Whitelisting Request

When requesting whitelisting from Verizon, you'll get the standard message sending back from whitelist@verizononline.net

Here is a sample of the return:

Thank you for contacting Verizon Online Security. After investigation, Verizon Online Security has determined that the request you submitted is not being blocked.   Either the IP you submitted was not the sending server or another issue may exist.   Also please note: If the error message you or the person trying to contact you receives is not a 571 error that has a link to http://www.verizon.net/whitelist then you have another issue.  Please double check the IP address you submitted and if an error is found you can resubmit the request via the webform at http://www.verizon.net/whitelist or whitelist@verizononline.net email address for further investigation.    Sincerely,  Verizon Online Abuse  http://www2.verizon.net/policies abuse@verizon.net

SBC send settings, every 30mins

When you are receiving a

• status: 450 too frequent connects from XXX.XXX.XXX.XXX, please try again later.

You should pause your mailing for 30 minutes before sbcglobal will open up again.